I have had my Wii since launch day and the only problem I ever had with it was some moderate whirring and beeping when I played Super Smash Bros. Brawl on it. I had the "Unable to Read Game Disc" message a few times last year, but I fixed it by using the Nintendo-produced Wii Lens Cleaning Kit.

I have been using my Wii a lot more lately, playing Mario Galaxy 2 for hours on end with no problems. However, after about an hour of SSBB today, I noticed that the Wii was making a much louder whirring noise, and a noise that sounded like the disc was rubbing against something on the inside of the drive. After I removed the disc and checked to see that is wasn't scratched or anything, I cleaned the lens with the cleaning kit and put the disc back in. This time, the Wii wasn't able to load the disc, and I didn't even hear the disc drive motor spinning the disc after I put it in. I got the generic error message form the disc channel, "Unable to Read Game Disc", and the message persisted even when I tried other games such as Mario Galaxy 2 and Zelda: Twilight Princess (games with which I've never had a problem.)

Since it's a 3-year-old Wii, it's out of warranty by now, and the repairs page on the Web site says that it will cost $75 or something to that effect to service the Wii. While I'm willing to pay that much for the repair, I'd like to make sure that there's nothing else I can do first to try to solve the problem on my own. Is there anything else I can do that might help fix the problem? Should I call Customer Service and ask for their opinion/instructions?